The winners of the Amazon Ads Partner Awards 2024 were announced during the gala at unBoxed 2024 in Austin, Texas. We extend our heartfelt congratulations to all the winning agencies for their exceptional work, as we proudly conclude our journey as a 2024 finalist.
In September 2024, we were recognized as a finalist for the 2024 Americas Beyond the Funnel Innovation Award. This achievement was driven by our strategic approach to sustaining Best Seller status and customer loyalty for Earth Rated, a leading brand in the Pet category and one of our longest-standing partners, following their major rebranding and the launch of a new product line in Q4 2023.
Founded in 2009, Earth Rated set out to make cleaning up after pets easier and more sustainable. Today, its products are trusted by over 4.5 million people globally and are available in over 20,000 stores across 40+ countries. Amerge began its partnership with Earth Rated in August 2020. Since then, through our expert guidance and innovative technologies, Earth Rated has continued to expand its presence within the Pet Supplies category on Amazon.
The challenge was significant: Earth Rated needed to maintain brand recognition and loyalty following a major rebrand in mid-2023, while simultaneously launching a new product line. The goal was not just to protect their #1 Best Seller ranking, but also to drive overall sales growth using cutting-edge, targeted advertising strategies.
Our approach seamlessly combined targeted advertising with deep audience engagement. Leveraging DSP Video OLV campaigns, we amplified brand awareness post-rebrand, ensuring customer retention while attracting new buyers. For the new Toys product launch, we designed Amazon Streaming TV campaigns focused on both loyal and New-to-Brand audiences.
“By utilizing customized and AMC audiences, we maintained Earth Rated’s Best Seller status while optimizing ad spend and engagement,” said Markus Fluhr, Global Category Lead at Amerge. “Our incremental DSP strategies allowed us to effectively reach our target audience, minimize wasted spend, and drive overall sales growth. The data-driven approach covered the entire marketing funnel, maximizing performance and conversion.”
“Managing Earth Rated’s DSP campaigns for nearly four years has been an incredible journey, filled with valuable insights and opportunities. This strong partnership has enabled us to explore the full marketing funnel, leveraging a variety of DSP channels, inventories, audiences, and creative strategies. Through this collaborative approach, we’ve achieved solid results and gathered key learnings that continue to support our overarching goal: building a successful blueprint for long-term Amazon success,” explained Caterina Faba, DSP Team Manager.
The team at Earth Rated was equally impressed. “Amerge has been an invaluable partner, helping us execute our advertising strategy while quickly identifying trends to optimize all parts of our funnel,” said Julio Versolato, Digital Performance Manager at Earth Rated. “Their team’s creativity and insights, especially in testing new approaches, have been nothing short of remarkable. The results we achieved through top-of-funnel tactics driving low-funnel conversions were beyond our expectations.”
John Doyle, CEO and Co-Founder of Amerge, expressed his excitement about attending the Amazon Ads Partner Awards 2024 ceremony in Austin, Texas. “Meeting our partners and other innovative agencies has been inspiring. At Amerge, we’ve always focused on our mission: to build the blueprint for every brand’s success on Amazon. Competing isn’t our priority—delivering results is.”
We are incredibly grateful to our talented Amerge team, our valued clients, and Amazon Ads for this prestigious recognition.
“As we prepare to celebrate Amerge’s fifth anniversary in January, being a finalist at the Amazon Ads Partner Award feels like the perfect milestone,” said Will Fisher, Chief Commercial Officer and Co-Founder at Amerge. “At Amerge, we believe in aligning mission with action. That’s why we’re constantly innovating to empower brands, both on and off Amazon, to achieve success and sustainable growth.”
