What’s a Local Non-Endemic Advertiser?
Think universities, Broadway shows, festivals, sports events, tourism boards, or auto dealerships, businesses that don’t sell products on Amazon, but still benefit from its massive reach and rich targeting capabilities.
With Amazon DSP, these brands can connect with local audiences through:
- Amazon O&O sites like Amazon.com, Prime Video, Twitch, Streaming TV and IMDb
- Thousands of third-party websites
- Highly specific geographic areas, by zip code, city, or region
At Amerge, we partner with local advertisers like community colleges, theaters, and regional events, to help them hit their goals with precision. Here’s how:
- Local Geo-Targeting – From one zip code to an entire metro area
- Customized KPIs – Whether it’s open house sign-ups, ticket sales, or app downloads
- Creative Versatility – Static display, interactive video ads
- Insights Dashboards – Real-time performance, straight from Amazon
- Amazon Ad Tag tracking – Measure what matters:
🔹Page visits
🔹Add-to-cart actions
🔹Contact form submissions
🔹Completed purchases
- Lookalike audiences: We can build new targeting pools based on the behaviors of people who already converted, helping you scale smarter
Why Does It Work?
Because when people are streaming Prime Video or watching Twitch, they’re open to discovery. That’s the perfect time to introduce them to your show, event, or campus and drive real action.
According to Statista (Feb 2025), 59% of people in North America use Amazon Prime Video—making it one of the most powerful platforms for reaching high-intent viewers locally.
(Source: Statista, “Amazon Prime Video usage rate worldwide 2022–2024, by region”)
We’ve seen clients increase conversion rates and lower cost-per-ticket across:
- Broadway productions
- Local sports tournaments
- Live entertainment events
All without selling a single thing on Amazon.
Local doesn’t mean limited. With the right strategy, Amazon DSP helps your brand scale locally with precision.
Ad Example
Broadway – The Picture of Dorian Gray
For a recent Broadway campaign promoting The Picture of Dorian Gray in New York, we ran an interactive video ad on Prime Video with this viewer prompt:
“Want more info?
Press OK for a notification and email from Amazon.”
This format doesn’t just entertain, it drives action. With interactivity enabled, we can track:
- Interactive impressions
- Notification opens
- Clicks to a custom landing page (provided by the client)
This gave the client a full view of the funnel, from viewer engagement to site traffic, and helped optimize performance in real time.
Ready to Reach Local Audiences on Amazon? Amerge can help you tap into Amazon’s vast ecosystem with hyper-local precision and performance-driven strategy. Contact us today at hello@amerge.com or fill out our contact form.
